The ideas, people, and stories behind distinctive brands.
Arc’teryx: When Did Looking Prepared Become Fashion? It is 8:12 on a wet Tuesday morning in Shoreditch. A black waterproof shell walks into a coffee shop. Then another. Then a third. None of the people wearing them appears to be going anywhere remotely dangerous. One carries a laptop. Another is checking Slack. The third is […]
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CHAGEE: Why Is Everyone Waiting So Long for a Cup of Tea? CHAGEE has grown into a network of more than 7,500 teahouses with 50 million active members. But the clearest sign of its cultural momentum may be much simpler: people are willing to wait. WORDS BY BRANDDIP · YUNNAN / SEOUL / THE WORLD
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Sinéad O’Dwyer: Why Is Seeing a Normal Body on a Runway Still Radical? Sinéad O’Dwyer isn’t simply putting different bodies on the runway. She is asking why fashion designed the runway around one kind of body in the first place. BRANDDIP SPECIAL · FASHION GETS PERSONAL AGAIN PART 02 · SINÉAD O’DWYER WORDS BY BRANDDIP
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Memory NYC : When Did Fashion Start Feeling Personal Again? After years of dressing through trends, algorithms and perfectly named aesthetics, some of fashion’s most interesting new labels are starting somewhere much smaller: the things we already know, remember and love. BRANDDIP SPECIAL · FASHION GETS PERSONAL AGAIN PART 01 · MEMORY NYC WORDS BY
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